There is often a disconnect between the corporate and social sectors because the two have different ways of defining success, setting timelines, and measuring ROI. How can these tensions be addressed and be converted into opportunities to create more meaningful results?

Rama Iyer, Director General of the WPP India Foundation, speaks about how the corporate and social sectors are interoperable, and how scaling CSI internally can be made possible by harnessing the power of the organization.

Key Moments:

• 2:25 - An Introduction to WPP Foundation
• 4:02 - Defining success metrics 
• 9:57 - Integrating the social sector perspective in the core business
• 14:15 - Scaling internally and creating interest
•  19:36 - Having social conversations at the top level
• 22:00 - Talking about the work you do and celebrating wins
• 25:27 - Intervening where you can have maximum impact
• 27:49 - Understanding the experiments and failures budget
• 31:00 - Learning from the experiences of Rama and WPP India Foundation

The Corporate Social Impact Insights series of the Money Meets Mission podcast is part of the AVPN Academy Corporate Social Impact Centre,  which was established in partnership with Johnson & Johnson, Miller Trust and Visa. The center also includes self-paced modules, a library of content, and Learning Circles, which are a monthly series of small group discussions for corporate practitioners. To learn more, visit https://academy.avpn.asia/module-centre/corporate-social-impact-centre/